Revenue Engine

Sales Consulting

How to Sell Complex Solutions to Increasingly Demanding Customers

B2B Sales Consulting & Training

Our Sales Training and Consulting is designed to help b2b organizations of all sizes install the processes and methods required to increase their sustainable revenues.

Traditional sales methods are transactional, and follow a linear path from lead to renewal. They fail to respond to the demands of the modern buyer, as they do not handle both the internal and external complexities of the buying process.

Huerdo’s unique approach to sales is based on the Revenue Engine, and takes into account both the customer-facing and internal interactions that can impact your closure rates. Rather than looking at your sales funnel as a straight-line process, it recognizes that the customer will re-visit key decision points multiple times before making any commitment to purchase.

Why The Revenue Engine


We have run $3 billion Sales Organizations and closed deals above $20 million. We bring this unique capability and understanding to our sales consulting, training and mentorship.


Our methods and practices have been leveraged by organizations to deliver outstanding revenue attainment while providing exceptional customer experiences.


Our approach to sales is specifically designed to help organizations scale. It is consultative and always unique to the circumstance of the sale. In this way, we ensure that its value is embraced and practiced across all go-to-market teams.

Our Results

150% Increase in Lead to Conversion Rate
210% Increase in Average Selling Price
90% Increase in Opportunity Close Rate
250% Decrease in Average Sales Cycle Time

Transform the Way You Build Sales Teams

Accurately predict individual sales performance. Pre-hire. Using human-centred data-driven AI models built on insights from your company’s human attributes and performance data, we accurately predict a team member's expected future performance in whatever KPI that matters to you: Revenue sold, units sold, appointments booked before you hire them. We don’t replace your role in the hiring process, we simply help you make better-informed decisions.

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Who We've Worked With

What People are Saying About huerdo

I learned a number of things...  In large enterprise selling you need to have an [business] opinion, and know it could link to a prospects scorecard, leading to bigger deals. I recommend sales leaders who want to push up market [through bigger deals] to work with huerdo.
Dan Ferguson Testimony
Dan Ferguson
huerdo helped create key business processes that lead to a 200% faster deal close rate in our business.  They helped us drive a level of growth into the organization; both in terms of the individuals and their confidence in the they approached their business, and also growth in the size of our revenue, deals, and the direction of our organization.
Rich York Testimony
Rich York
SVP Global Sales
huerdo are great coaches, mentors and inspirational leaders.  Anyone working with them would be very lucky. They helped me to think “outside of the box” and think differently, resulting always in a positive response by the customer.
Pramila Testimony
Pramila Nair

For every dollar a company invests in training, it receives about $4.53 in return – which is equivalent to a 353% ROI.


Wondering How The Revenue Engine Method Can Help You?

Make an appointment on our calendar to discuss how it can impact your sales!

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