About Us

Welcome to huerdo Sales Training & Mentorship Services

The first question we get is why huerdo? What does it mean? “huerdo is about setting goals and giving everything you have to achieve them. It is about striving towards that kind of success that gives you a feeling of not being ordinary. huerdo never gives up on anything.” It is our mantra. And this is our approach to enabling our customers to succeed. The services we offer are designed to help you grow as a company and reach your potential. We provide holistic knowledge that is required to accelerate your company forward. Learn more about huerdo Sales Training and Development Services.

Our Customers

Companies that are looking to scale their business through practical Sales Training, Sales Mentorship, and Sales as a Service.

Our Vision

That through our training and mentorship services, we enable companies, entrepreneurs, and startups to realize the full potential of their product or service offering.

What We Do

We help our customers accelerate the process of taking products and services to market and eliminate the risks inherent in building and scaling a business.

Our history

huerdo was founded in 2016, providing Sales Training and Mentorship services. Unlike many sales training companies, we have worked in sales, managed territories, and launched new products. Our structured training reflects our own real-world experience. Our sales methodology and processes embrace the Revenue Engine principle that ensures all customer-facing teams have the capabilities, education, and skills to guide a buyer through their journey to purchase.

Our Sales Development Services

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Sales Training

We have developed a world-class sales training approach, based on the techniques the best salespeople in the world have leveraged. It has evolved to take into account the sales skills required to outperform the competition in today’s highly digital and competitive landscape and engage in trust-building conversations with confidence.

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Sales Mentoring & Coaching

Our sales mentoring and coaching is not one size fits all. Whether you are the CEO of a start-up, a new Sales Leader, or a salesperson just starting your career, we can help you develop your skills and exceed in your role.

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Sales Leadership Training

The need for Sales Leadership Training has never been greater. Managing a prospect or customer through their buying process is becoming ever more complicated for the salesperson, and exponentially so for sales leaders. 80% of buyers revisit their Problem Identification, Requirements List, Decision Criteria, and Selected Vendor List multiple times throughout their buying process. The overall management of the sales cycle is a constant fire-fight! Sales Leaders are often overloaded and struggle to manage their team to optimize individual performance, and ultimately, achieve their team’s revenue targets.

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Account Management Training

Salespeople and Sales Leaders alike can fall into the trap of spending too much time researching a prospect or researching the wrong things that they cannot tie to any value-add related to their solution. We help sellers develop a strategic plan of targeted accounts to analyze quickly, become confident in the language of that prospect, and map out that target account to cold-call and build consensus across stakeholders - closing more important deals faster!

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Sales Enablement Training

Sales Enablement Training teaches everyone in your company how to deliver great buying experiences for customers. It is an essential ingredient for Customer Success, Marketing, and all non-sales teams who work with current customers and prospects alike. We know that 50% of all information customers leverage to decide upon an expansion of your technology or renewal, comes from non-sales teams. So if you are not able to strategically approach a current customer, in their language, and with confidence, you are missing the few opportunities you get to influence that customer to expand your solution or renew.

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Sales as a Service

Whether you are launching a new product or trying to access a new market, it is often challenging to scale your sales organization to cope with the demands of a new product launch. You might not be able to hire salespeople in the time frame required, or you do not want to detract your existing salesforce with a new product. Whatever it is, time of the essence.

Revenue Engine

Most leaders know where they want to take their teams, but fail to adapt to changing customer needs to sustain their revenue growth over time.

At huerdo, we understand how difficult it is when you have set clear direction, but begin to see teams failing to execute and capitalize on the opportunities in front of them. Customer Acquisition Costs can increase, sales staff turnover can become a challenge, and revenue generating teams can find themselves unable to agree on the best path forward. This is why taking a Revenue Engine approach, and tuning it in your business can unlock growth!

Our free video training guides you through the different activities required of managing a revenue engine and how you can make your revenue generation more predictable.

Transform Your Sales Organization


We “take the load” off Sales Managers and Leaders who are trying to elevate their teams’ performance to reach their revenue goals faster through real-world techniques customized for their market.


We deliver in-person sales training that works for Sales, Sales Managers, Leaders, Customer Success, Pre-sales, Marketing, and Product teams. Our training develops greater sales awareness, creates resiliency in the sales pipeline, and sellers can effectively manage more complex sales cycles.


We enable sellers to “up their game” by monitoring improvement, in-person consultation, and online customized support. We ensure that everyone who is “selling” does so with confidence and success.


Would you like to start training for success?

Contact us today to discuss how we can help your go-to-market teams triumph!