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Cold calling is not dead

There has been a lot of recent content published that states emphatically that cold calling is dead. In reality, the amount of cold calling is increasing.

The psychology behind customer behavior

If you do not understand the psychology behind customer behavior then you will be unable to notice when your sales deals are going off the rails.

hiring salespeople for coachability

According to HBR, sales coaching can improve employee interpersonal skills by 50 percent. That is why hiring salespeople for coachability is so essential.

Why every salesperson needs a point-of-view

You need to have a consultative approach to sales so that you can become a trusted adviser so that you can personalize the buyer experience.

You need to have a consultative approach to sales so that you can become a trusted adviser so that you can personalize the buyer experience.

Effective Sales Leader

To be an effective sales leader you need to be a great coach. In this video post, we examine how you can adopt a coaching approach to management.

buyer journey

Every buyer goes through discovery steps in their buying process. These steps form the basis of the buyer journey. You need to know those of your buyer.

What is a Revenue Engine

In this 1st video of 9, you will learn what is a Revenue Engine? What makes a Revenue Engine resilient, and why you need to manage yours.

Tuning Your Revenue Engine

In the 2nd video of 9, you will learn the importance of tuning your Revenue Engine and how in doing so it will help you scale effectively.

Strategic Revenue Engine Map

In the 3rd video of 9, you will learn how to create a strategic revenue engine map based on the steps of your unique buyer journey.

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