Limited Sales Enablement Training
In early and mid-stage startups, a small sales team has been employed and have successfully brought onboard those early customers and potential partners. Now the even bigger challenge is ahead, to scale the organization quickly and efficiently enough, so you don’t burn through your money too quickly but invest in bringing in those new customers. The biggest hurdle we see sales team fail to overcome at this point is their ability to evolve the sales messaging quickly, as the market begins to evolve. Many do not have the experience to evolve without a lot of trial and error, leading to the loss of potential customers; so it falls to the already overstretched management team to take on this enablement responsibility. A common growth challenge.
At huerdo, we work with many organizations who have faced this challenge, and we have enabled a dedicated sales strategy to keep the revenue coming in and evolve the sales team-members skills to adapt to the changing market they now find themselves in.