As a start-up, you may have sold your product to many customers, yet deal closure is sporadic, and revenue generation is unpredictable. Even more significant challenges lie ahead. You need to know how to scale your organization by acquiring new customers without letting your Customer Acquisition Costs spiral out of control. The biggest hurdle we see sales team fail to overcome at this point is their ability to evolve the sales messaging quickly. Many do not have the experience to change without a lot of trial and error, leading to the loss of potential customers; so it falls to the already overstretched management team to take on this enablement responsibility — a common growth challenge.
At huerdo, we work with many organizations who have faced this challenge, and we have enabled a dedicated sales strategy to keep the revenue coming in and evolve the sales team-members skills to adapt to the changing market they now find themselves in.