New Product Launch
When launching a new product many companies initially focus their efforts on marketing. They believe that building awareness and establishing their brand will somehow generate revenue. Unfortunately, this often results in fewer deals, lower deal sizes, and increased Customer Acquisition Costs.
Ultimately, signing deals and cross-selling your product to current customers is where the dollars roll in. To successfully launch a product you need to understand that some potential customers are innovators and will purchase an unproven product purely because they see that it fits their requirements. The skill is in being able to identify the innovators, understand their motivations, and articulate the value of your solution.
At huerdo, we have successfully helped our customers launch new products and services, helping them seize the market opportunity, and recognizing on which customers they should focus their efforts.