Sales Role Specialization
Selling multiple products without sales role specialization can impact both your revenue and brand. If you already have taken a product to market, and have a sales team focused on positioning it, adding a second product before the initial sales messaging has been successful, can be very distracting for an organization. Even many large organizations face this challenge – not just smaller companies. The issue is that a new additional product quickly becomes the “next shiny object” that everyone in your sales organization wants to sell, and they spend a lot of time trying to position it and tinkering with the sales messaging. Two things happen here — the salespeople tend to stop selling the current products, so overall sales numbers fall, and there is a lot of extra time spent by the sales people to find ways to position and sell the new product — leading to productivity issues. Overall, it can be very distracting and hits the revenue stream and gross margins.
If you are launching a second software product and do not want to distract your sales team and confuse your sales messaging, then our Sales Role Specialization Services provide you with the bandwidth you require to take your product to market.