Sales Strategy and Execution
It has become fashionable to believe that marketing will bring in leads and that these leads will somehow turn themselves into sustainable revenue. Successful companies recognize that leads must be qualified, the buyer journey identified, a clear customer value recognized, and a time to purchase clarified. This requires a clear sales strategy that articulates how your company works together to guide a prospect through their buyer journey. It is this clear understanding of corporate revenue generation that helps a company become predictable and successful.
To successfully grow your predictable revenue, you need to have a sales strategy in place that identifies where a prospect is on the buyer journey and the activities required to take them to close. At huerdo, our Revenue Engine approach recognizes that all elements of your business need to work together to steer a prospect through their buyer journey from the introduction, to closure, and renewal.