Sales Enablement Training

Plan. Develop. Grow. Scale.

Sales Enablement Training

Sales Enablement Training teaches everyone in your company how to deliver great buying experiences for customers. It is an essential ingredient for Customer Success, Marketing, and all non-sales teams who work with current customers and prospects alike. We know that 50% of all information customers leverage to decide upon an expansion of your technology or renewal, comes from non-sales teams. So if you are not able to strategically approach a current customer, in their language, and with confidence, you are missing the few opportunities you get to influence that customer to expand your solution or renew.

Who is Revenue Enablement Training For?

CUSTOMER SUCCESS

When a Customer Success Manager engages with a customer on new initiatives or a business case for their renewal, delivering a great buying experience is critical for that customer. The conversation cannot be product feature, or delivery focused because they need your help to “sell” their idea to expand your technology usage, or to get the money for their renewal. Don’t leave it solely to your customer; otherwise, you might not get your renewal or expansion contract at all. As a Customer Success Manager, who is not a salesperson, this can be a fine line to walk.

Customer Success Managers often aren’t comfortable to “be a salesperson,” but, with their consultative skills, they can become the best consultative salesperson in their organization — something which customers love!

MARKETING

When Marketing engages with larger customers along the buyer journey, it can be overwhelming to know how to inject the right content that strengthens a customer’s intent to buy, generates exceptional buyer experiences across all those stakeholders, or how to tailor their approach for complex accounts. Being able to understand and map out a strategic account quickly to refocus efforts and deliverables is a critical activity for marketers to create more substantial sales opportunities.

C-Level

Many C-Level Executives do not come from a sales background but are, of course, responsible for representing revenue expectations to investors, board members, and analysts. Balancing the needs of your revenue streams and differing expectations can be a challenge for many. Optimizing these brings to light, just how tenuous your revenue forecasts are. We coach you on how to get your team to “step up” to new revenue plans, embrace higher goals, and be persistent in reaching them, authentically.

PRODUCT

The relationship between Sales and Product Teams can be a rough one, with sales often asking for product enhancements that aren’t available yet! Product teams bring a unique perspective to potential customer challenges and amazing ideas on how to use the product in new business areas - something with which sales often struggles. Providing Product teams with new tools to participate in an analysis of a customer sales situation often results in outstanding buyer experiences.

EVERYBODY

If you want to create great buying experiences across your company, you can get stuck, spending too much time researching a customer or researching the wrong things that you cannot tie to any value. We help Customer Success, Marketing and Product actively support a strategic plan of targeted accounts and engage with a sales-aware approach to quickly analyze, build consensus across stakeholders, and map out the customer account to expand to new departments, or guarantee the renewal.

Sales Enablement Training Isn’t Just for Salespeople

Revenue generation is no longer the sole domain of Sales. It is essential that Go-To-Market teams understand how sales target are planned, managed, and exceeded. 

Working with Marketing, Customer Success, Pre-Sales, and Product teams, we increase their sales-awareness and business development understanding to hold high-impact customer-centric sales conversations that drive revenue and reduce churn.

Our Sales Development Services

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Sales Training

We have developed a world-class sales training approach, based on the techniques the best salespeople in the world have leveraged. It has evolved to take into account the sales skills required to outperform the competition in today’s highly digital and competitive landscape and engage in trust-building conversations with confidence.

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Sales Mentoring & Coaching

Our sales mentoring and coaching is not one size fits all. Whether you are the CEO of a start-up, a new Sales Leader, or a salesperson just starting your career, we can help you develop your skills and exceed in your role.

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Sales Leadership Training

The need for Sales Leadership Training has never been greater. Managing a prospect or customer through their buying process is becoming ever more complicated for the salesperson, and exponentially so for sales leaders. 80% of buyers revisit their Problem Identification, Requirements List, Decision Criteria, and Selected Vendor List multiple times throughout their buying process. The overall management of the sales cycle is a constant fire-fight! Sales Leaders are often overloaded and struggle to manage their team to optimize individual performance, and ultimately, achieve their team’s revenue targets.

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Account Management Training

Salespeople and Sales Leaders alike can fall into the trap of spending too much time researching a prospect or researching the wrong things that they cannot tie to any value-add related to their solution. We help sellers develop a strategic plan of targeted accounts to analyze quickly, become confident in the language of that prospect, and map out that target account to cold-call and build consensus across stakeholders - closing more important deals faster!

sales enablement icon

Sales Enablement Training

Sales Enablement Training teaches everyone in your company how to deliver great buying experiences for customers. It is an essential ingredient for Customer Success, Marketing, and all non-sales teams who work with current customers and prospects alike. We know that 50% of all information customers leverage to decide upon an expansion of your technology or renewal, comes from non-sales teams. So if you are not able to strategically approach a current customer, in their language, and with confidence, you are missing the few opportunities you get to influence that customer to expand your solution or renew.

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Sales as a Service

Whether you are launching a new product or trying to access a new market, it is often challenging to scale your sales organization to cope with the demands of a new product launch. You might not be able to hire salespeople in the time frame required, or you do not want to detract your existing salesforce with a new product. Whatever it is, time of the essence.

Revenue Engine

Most leaders know where they want to take their teams, but fail to adapt to changing customer needs to sustain their revenue growth over time.

At huerdo, we understand how difficult it is when you have set clear direction, but begin to see teams failing to execute and capitalize on the opportunities in front of them. Customer Acquisition Costs can increase, sales staff turnover can become a challenge, and revenue generating teams can find themselves unable to agree on the best path forward. That is why taking a Revenue Engine approach, and tuning it in your business can unlock growth!

Our free video training guides you through the different activities required of managing a revenue engine and how you can make your revenue generation more predictable.

Transform Your Sales Organization

1.

We “take the load” off Sales Managers and Leaders who are trying to elevate their teams’ performance to reach their revenue goals faster through real-world techniques customized for their market.

2.

We deliver in-person sales training that works for Sales, Sales Managers, Leaders, Customer Success, Pre-sales, Marketing, and Product teams. Our training develops greater sales awareness, creates resiliency in the sales pipeline, and sellers can effectively manage more complex sales cycles.

3.

We enable sellers to “up their game” by monitoring improvement, in-person consultation, and online customized support. We ensure that everyone who is “selling” does so with confidence and success.

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Let's talk about Sales Enablement Training?

Contact us today to discuss how we can help your go-to-market teams triumph!