Sales Mentoring & Coaching

Plan. Develop. Grow. Scale.

Targeted Sales Coaching and Mentorship

Our Sales Mentoring and Coaching programs are designed to help every level of your customer-facing organization succeed. Whether you are an organization or individual, we help you grow.

For C-Level Executives

The pressures of running a company in the digital age have never been higher, and knowing where to focus your go-to-market efforts can be challenging and confusing.

Go-to-market strategies will depend heavily on your product or service as well as the buyer you are targeting. Unfortunately, if you adopt the wrong approach, there is often little time nor resources to turn it around.

Our C-Level mentorship is designed to help you discover your unique position in your market, and adopt the methods that are best suited to your target audience.

  • I’m never been in sales! - How to manage a sales stream within your organization.
  • How to sell your ideas to prospects and investors alike.
  • The product doesn’t sell itself - Often CEOs can fall focus on delivering product excellence and leave selling to others. Owning your sales process is how your customers will benefit from that great product!
  • Quarterbacking a Seller - Effectively support your go-to-market teams to close more deals.

For the Sales Leader

The traditional sales techniques that are commonly employed today are becoming less and less relevant to the buyer. With an estimated 50%-70% of sellers missing their quota, depending upon the research, this is terrible news for Sales Leaders. Despite this, growth goals continue to rise, making it imperative for Sales Leaders to understanding where to focus their sales team for increased close rates, greater pipeline predictability, and revenue attainment.

Our Sales Leader Mentorship will reflect your unique leadership situation and will instill in you the skills and techniques required to reach your goals. There will also be an emphasis on coaching, as all great sales leaders are great coaches!

  • Realize your leadership potential.
  • How to coach for performance - coaching vs. telling is the crucial ingredient.
  • Behaviors that create change - what does it mean to “lead from the front?”
  • Managing with Authority - How to handle a sales team.
  • The art of the question -Questioning techniques that will enable you to be more confident in your pipeline and forecast predictions.
  • Love them or hate them? - How to run the best Quarterly Business Review ever!

For the Individual Contributor

Business Development and Sales jobs are currently in high demand. However, many hiring organizations focus on product sales training and do not have the bandwidth to provide 1:1 sales coaching and mentoring. The reality is, if you are not successful within 6-9 months, you will probably be out of a job.

Our Contributor Sales Coaching is specifically designed to you increase your sales capabilities and awareness.

  • Learn the language of the prospect.
  • Successfully navigate larger and more complex prospect organizations.
  • Build consensus across stakeholders to manage more intricate and demanding buying processes.
  • Understand the New Buyer Journey, and how it impacts your prospects.
  • Learn how to communicate with your leadership team.
  • Share your fear - whether it be cold calling or presenting we have all been there.

Our Mentors and Coaches

All of our mentors and coaches have worked in sales, managed territories, and launched new products. They have also undergone intensive training to become certified Master Coaches.

Our Sales Development Services

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Sales Training

We have developed a world-class sales training approach, based on the techniques the best salespeople in the world have leveraged. It has evolved to take into account the sales skills required to outperform the competition in today’s highly digital and competitive landscape and engage in trust-building conversations with confidence.

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Sales Mentoring & Coaching

Our sales mentoring and coaching is not one size fits all. Whether you are the CEO of a start-up, a new Sales Leader, or a salesperson just starting your career, we can help you develop your skills and exceed in your role.

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Sales Leadership Training

The need for Sales Leadership Training has never been greater. Managing a prospect or customer through their buying process is becoming ever more complicated for the salesperson, and exponentially so for sales leaders. 80% of buyers revisit their Problem Identification, Requirements List, Decision Criteria, and Selected Vendor List multiple times throughout their buying process. The overall management of the sales cycle is a constant fire-fight! Sales Leaders are often overloaded and struggle to manage their team to optimize individual performance, and ultimately, achieve their team’s revenue targets.

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Account Management Training

Salespeople and Sales Leaders alike can fall into the trap of spending too much time researching a prospect or researching the wrong things that they cannot tie to any value-add related to their solution. We help sellers develop a strategic plan of targeted accounts to analyze quickly, become confident in the language of that prospect, and map out that target account to cold-call and build consensus across stakeholders - closing more important deals faster!

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Sales Enablement Training

Sales Enablement Training teaches everyone in your company how to deliver great buying experiences for customers. It is an essential ingredient for Customer Success, Marketing, and all non-sales teams who work with current customers and prospects alike. We know that 50% of all information customers leverage to decide upon an expansion of your technology or renewal, comes from non-sales teams. So if you are not able to strategically approach a current customer, in their language, and with confidence, you are missing the few opportunities you get to influence that customer to expand your solution or renew.

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Sales as a Service

Whether you are launching a new product or trying to access a new market, it is often challenging to scale your sales organization to cope with the demands of a new product launch. You might not be able to hire salespeople in the time frame required, or you do not want to detract your existing salesforce with a new product. Whatever it is, time of the essence.

Transform Your Sales Organization


We “take the load” off Sales Managers and Leaders who are trying to elevate their teams’ performance to reach their revenue goals faster through real-world techniques customized for their market.


We deliver in-person sales training that works for Sales, Sales Managers, Leaders, Customer Success, Pre-sales, Marketing, and Product teams. Our training develops greater sales awareness, creates resiliency in the sales pipeline, and sellers can effectively manage more complex sales cycles.


We enable sellers to “up their game” by monitoring improvement, in-person consultation, and online customized support. We ensure that everyone who is “selling” does so with confidence and success.


Looking for a Sales Mentor?

Contact us today to discuss how we can help you succeed!