Revenue Engine

Sales Training

How to Sell Complex Solutions to Increasingly Demanding Customers

Selling Complex Solutions To Demanding Customers Isn't Easy!

Sales Training Timeline

70% of b2b companies that sell to enterprise accounts say that close rates are decreasing while sales cycles are increasing

Sellers spend 59% of their time on non-selling activities – focusing on the wrong things!

where information comes from

Only 50% of the information buyers need to make a purchase decision comes from salespeople today – so the time you have to influence buyers is short!

How We Equip Your Sales Teams

40% of Salespeople say prospecting is their most challenging part of the job. You need to know your customer – but most salespeople waste time second-guessing themselves on how to focus their efforts, where to focus in an account, and what to say that’s compelling. Add to that other internal “stuff” and less time is spent in front of customers than is needed to generate high-quality leads and close revenue.

With our background in Sales Leadership and Training, we know that teaching skills is only part of the recipe for success. Our revenue engine sales training provides the skills, and tools needed for successful B2B sellers, along with the techniques to change their mindset and behaviors, to deliver long-lasting results.


In addition to the traditional sales skills of demand generation,  qualification, value presentation, and closing techniques; we help your salespeople recognize and adapt these skills to the non-linear buying process.

sales training mindset

Having learned how to sell to the changing world of the buyer, it is essential that you have the mindset to apply them. We provide post-training reviews and coaching sessions to ensure that these new skills stick.

Sales Training Tools

Our unique framework provides your salespeople with the tools and techniques required to manage both internal and external sales activities, stakeholders, and processes.

Sales Training Selling Skills
Core Selling

Where to spend your time and how to approach an account.

Sales Training Mindset - Customer Focus
Focus on Your Customer

Change focus from “your product” to your customer.

Sales Training Tools - Customer Understanding
Customer Analysis Framework

How to research and understand your customer.

Sales Training business objectives
Business Objectives

What to say, and when to say it.

Sales Training Mindset - Value
Value-based Conversation

If you can impact your customer’s customer you bring value.

Sales Training Tools - Customer Relationship
Relationship Management

How to manage the stakeholders.

Sales Training Strategy

Presenting, Negotiating, and Closing.

Sales Training Mindset - Trust

Develop credibility & trust

Sales Training Opportunity Management
Opportunity Management

Manage the internal and external processes required to close the deal on time and on value

200% Faster Close Rates

huerdo helped create key business processes that lead to a 200% faster deal close rate in our business. They helped us drive a level of growth into the organisation; both in terms of the individuals and their confidence in the way they approached their business, and also increase in the size of our revenue, deals, and the direction of our organization.

Rich York - SVP Global Sales

Frequently asked questions

Most frequent questions and answers

What does the training include?

Twelve hours of hands-on sales training modules delivered exclusively to your sales team at the date/time of your choosing.

Is there follow up after the training?

All training is concluded with a group assessment. The results of which will provide the input for five hours of group sales coaching.

Where is the training delivered?

We deliver the initial training in-person and typically on your premises. Our follow up coaching is done remotely.

Can you deliver the training online?

Yes. If you have teams that are spread across the country or globally, and you want to receive the training virtually, we can customise and deliver it as live online sessions, so that there is no travel involved.

Do you customise the training?

Yes. We integrate your products and/or services, assess your current selling method and process, and tailor the topics to your business needs.

How much does the training cost?

All training is customized to your specific needs. For this reason costs may vary. You can make an appointment to discuss your specific needs here.

For every dollar a company invests in training, it receives about $4.53 in return – which is equivalent to a 353% ROI.


Contact huerdo for a free sales training consultation with no pressure to commit!

Would you like to generate high quality leads?

Make an appointment to discuss how we can help your go-to-market teams triumph!

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