Chris Fletcher

Chris Fletcher

Managing Partner


Chris was the SVP and General Manager of EMEA Sales at SAS Institute where she developed and mentored sales directors, chaired the Global Sales Leadership Council and developed sales strategies that enhanced global sales performance. She has a strong track record Increasing sales in Europe, Middle East, and Africa by 15% while increasing profitability by 3.5%.

She has a talent and passion for growing companies through collaboration and innovation. Her strategic and creative thinking are the tools that she uses to enable change and maximize the people around her. She’s an evangelist for smart and nimble processes that help generate revenue growth. Chris is a qualified Master Coach, and her leadership style is centered around enabling you to be the best you can be!

“As one of the founders of Huerdo inc Sales as a Service team, I am passionate about creating and developing strong relationships to drive revenue… on and have fun in the process!”

While at SAP Chris led the global go-to-market execution of their then new product SAP HANA and partnered with Product, Solution/Product Marketing, Sales, Pre-sales and Partners to customize the program to accelerate their growth.

Chris holds a BSc in Mathematics from Portsmouth University, an MSc in Management Science and Operational Research from Warwick University, and a Leadership Certification from Queen’s University.  Chris is a qualified Master Coach from the Graduate School of Master Coaches under Dr. Skiffington.  Chris volunteers as a Mentor at Venture for Canada, supporting young Canadian entrepreneurs.

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