The psychology behind customer behavior

The Psychology of Customer Behavior

Overlooking the psychology behind your customer behavior can lead to devastating consequences.  According to Forrester, 59% of B2B buyers prefer to do research online instead of interacting with a sales rep because they feel reps push their own sales agendas instead of listening to the buyer and finding a solution that solves their unique problem.  It is a poor buying experience no-one wants!

Deliver excellent buying experiences and beat your competition by tuning into the psychology of your customer behavior.

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