The Psychology of Customer Behavior
Overlooking the psychology behind your customer behavior can lead to devastating consequences. According to Forrester, 59% of B2B buyers prefer to do research online instead of interacting with a sales rep because they feel reps push their own sales agendas instead of listening to the buyer and finding a solution that solves their unique problem. It is a poor buying experience no-one wants!
Deliver excellent buying experiences and beat your competition by tuning into the psychology of your customer behavior.
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