Why Every Salesperson Needs a Point-of-View
Only 50% of the information b2b prospects use to make a purchase comes from salespeople. It’s vital, therefore, to make every sales conversation add value. To achieve this, you need to have a “point-of-view.” In creating one, you will be relevant and compelling when communicating with your buyers. Personalization will be the prime driver of marketing success within five years. (McKinsey & Company)
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