Why You Need to Have Consultative Approach to Sales

If CEOs implement 70% of ideas and solutions from external partners, but the B2B buyers inside that organization are overwhelmed with content… how do salespeople and customer success managers reach those executives, and become that trusted partner?

Here is a short story from the former-CEO of a large telco in the USA that highlights how you can improve your customer’s experience by delivering a tremendous personalized buying experience.

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